The government has launched the virtual toy hackathon "Toycathon 2021". This is an initiative of the Ministry of Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of Micro, Small and Medium Enterprises, Ministry of Information and Broadcasting, and the All India Technical Education Commission.
Highlights:
♦ Aim: Conceptualize innovative toys according to the Indian value system, which will instill positive behavior and good value in children and to promote India to become a global toy manufacturing center (Atmanirbhar Abhiyan).
♦ Based on: Indian culture and ethos, local folklore and heroes, and Indian value system.
♦ Theme: Nine themes, including fitness and sports and rediscovering traditional Indian toys.
♦ Participants: students, teachers, start-ups and toy experts.
♦ Prizes: Participants can get prizes not exceeding Rs. 5000000.
♦ Significance: Toys can be an excellent medium to carry forward the spirit of "Ek Bharat, Shreshtha Bharat"
♦ The Prime Minister proclaimed "Ek Bharat Shreshtha Bharat" in 2015 to enhance understanding and connections between countries, thereby strengthening the unity and integrity of India.
♦ It will help promote the use of educational toys in accordance with the 2020 National Education Policy (NEP).
♦ It will create an ecosystem for the domestic toy industry and local manufacturers to tap untapped resources and realize their potential.
♦ This will help reduce toy imports. Although India’s toy market is worth US$1 billion, 80% of toys are imported.
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