1st edition of 2 day unique initiative “Nimad Chilli Festival 2020” organised by Madhya Pradesh Government begins at Kasrawad in Khargone district, Madhya Pradesh(MP) on 29th February & 1st March 2020. Mascot named “chilli chacha” was released during the festival for better marketing the famous spice. “gene bank” will be created to save the original varieties of chillies grown in the region. This festival is locally called ‘Mirch Mahotsav’.
Objective – The aim of this festival is to promote Chilli production & Chilli based industries in the state & especially to promote Nimari brand of chillies in India & abroad.
Key Points:
i.The festival is a big opportunity for traders, investors, exporters & scientists as there will be Lectures, workshops, Seminars about new development in chilli farming & opportunities in chilli based Industries, & agriculture exhibition will also be showcased.
ii.The festival will help to fulfill the Central Government’s goal of doubling the income of farmers.
iii.Chilli-based cuisine stalls will be set up & cultural programs will be held.
iv.One of the largest producers & Chilli Mandi in the country is Khargone(District in Nimar region).Nimar & Malwa regions are the highest chilli producing regions in MP. The red chillies of these regions are exported to China, Pakistan, Malaysia and Saudi Arabia.
About Madhya Pradesh:
Capital– Bhopal
Chief Minister– Kamal Nath
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