Ethnic products a big hit among Amazon shoppers
- Amazon has been witnessing a crowd of online shoppers for ethnic products ever since ‘Gadhika’ products were launched on the e-commerce platform by the Scheduled Castes and Scheduled Tribe Development Department of Kerala in December last year.
- Gadhika products — natural forest produce and ecofriendly handicraft made from bamboo, coconut and coconut shell, and ornaments, food products, clothes, Wayanad turmeric, honey, pickles, puttu kutti, etc. — have been handcrafted by artisans and others belonging to various tribes and the Scheduled Castes. Though the list of products has been uploaded on Amazon for six months now, it was officially launched only in December and within a month the sale touched over ₹1 lakh, says Renjith Balaji, administrator, handholding cell of the department.
- As many as 240 products have been uploaded on the ecommerce platform and people can access them by searching Gadhika products. Products made by about 80 beneficiaries have been uploaded. The products are reasonably priced. The acceptance for the tribal products was also visible at the tribal festival Gadhika held in Kannur recently. The exhibition could attract over 50,000 people and there was a record sale of over ₹45 lakh.
Source: The Hindu
No comments:
Post a Comment