‘Darwaza Band – Part 2’ Campaign:

Context: The Swachh Bharat Mission Grameen has launched the ‘Darwaza Band -Part 2’ campaign starring Amitabh Bachchan.

 About the campaign:

1. The campaign, produced by the Ministry of Drinking Water and Sanitation, and supported by the World Bank was launched in Mumbai.
2. The campaign talks about how a toilet must be used by all, always and under all circumstances (har koi, har roz, hamesha).
3. The focuses on sustaining the open defecation free status of villages across the country.
4. It focuses on ensuring that people’s behaviour is changed for good and everyone always uses a toilet.

Background:

50 crore people stopped defecating in the open since the launch of the SBM and with over 5.5 lakh villages having already been declared Open Defecation Free (ODF), the national sanitation coverage is now in excess of 98%.

Mains Question: The success of Swacch Bharat mission hinges on strong municipals and efficient governance. Comment.