Project ReWeave

Context: Microsoft India has launched a new e-commerce platform ‘re-weave.in’ under project ReWeave to help handloom weavers.

Significance of the e-commerce platform:

• Connect artisans to the buyers directly enabling them to expand to newer customers and markets.
• Provide a platform to showcase signature collections created by the weaver communities, showcase traditional designs and products created from natural dyes to a broad set of customers.
• Aid in weavers in increasing their income and earning a sustainable livelihood while also reviving traditional forgotten Indian art.

About Project ReWeave:

Initiated by Microsoft India (R&D) Pvt. Limited in 2016 as part of its Philanthropies efforts.

Aim: To revive the handloom weaving ecosystem in India.

Features: Under the initiative, Microsoft is working closely with NGO partner, Chaitanya Bharathi to provide infrastructure, financing and marketing support to help weaver families keep their weaving traditions alive by sustaining livelihoods.

Sources: the hindu.